Liberty Bay Credit Union
Industry
Financial Services, Credit Union
Liberty Bay Credit Union is a Massachusetts-based credit union that serves members with trusted financial solutions. In 2019, Liberty Bay sought a marketing partner to help them shift to a digital-first approach while maintaining a strong presence across in-branch, print, and community channels.
Liberty Bay needed a comprehensive marketing strategy to balance brand awareness with conversion-driven campaigns. They wanted to ensure campaigns looked and felt aligned with their brand guidelines and delivered measurable ROI tied to key actions like online account openings.
Building the Strategy
We began with a comprehensive marketing strategy to elevate awareness while driving conversions. Our planning included content strategy, campaign mapping, and analytics frameworks that ensured every channel supported Liberty Bay’s business goals.
Design and Campaign Development
Following Liberty Bay’s brand guidelines, we created video, campaign assets, and marketing collateral that worked seamlessly across channels. Our designs, from in-branch signage and print pieces to digital ad creative, reinforced brand consistency and kept the member experience cohesive. We developed high-yield savings campaigns and promotional initiatives to attract new members while strengthening loyalty.
Executing Campaigns and Measuring Results
We executed campaigns across email, paid search, paid social, and organic social, supported by print and in-branch materials. Robust analytics and reporting tied performance directly to Liberty Bay’s online account opening process, giving visibility into awareness-building efforts and conversion metrics. Over the years, our role has evolved from complete strategic oversight to targeted support, but we continue to partner with Liberty Bay to deliver campaigns that create measurable impact.
Our work with Liberty Bay built a digital-first marketing foundation, blending awareness campaigns with conversion-focused initiatives and tying every effort to measurable business outcomes.
Year Partnership
Increase in Clicks to Call from Paid Campaigns
of new Product Pageviews from Paid Campaigns
Getfused provided strategy, campaign development, design, and execution across digital, print, video, and in-branch channels to support Liberty Bay’s growth and engagement.
- Marketing Materials
- Digital Advertising
- Traditional Advertising
- Social Media
- Email Marketing
- Video Production
- Tracking & Analytics
