Parker Chomerics
Industry
B2B, Manufacturing, Technology
Parker Chomerics is a global leader in EMI shielding, thermal interface materials, and advanced engineering solutions. They partnered with Getfused to elevate their marketing presence through stronger creative campaigns, paid media management, and ongoing design support that aligns with their technical expertise and global brand.
Parker Chomerics needed to communicate complex product offerings better while reaching highly technical B2B audiences through effective campaigns. They aimed to optimize existing paid search and display programs, create stronger visual storytelling for campaigns, and ensure marketing efforts supported their new website and brand messaging.
Audit and Strategy
Our work began with a full audit of Parker Chomerics’ marketing programs, including paid search, display, and content positioning. We provided recommendations for campaign optimizations, expansion into new channels, and refinements to brand messaging that would better resonate with engineers, decision-makers, and industry partners.
Campaign Design and Visual Support
We designed visually compelling campaigns highlighting Parker Chomerics’ advanced product solutions, with creativity spanning Google search, display, remarketing, and LinkedIn advertising. Our design support extended across campaign assets, email templates, and web content enhancements, ensuring every touchpoint was consistent with their global brand while engaging technical buyers.
Campaign Execution and Ongoing Support
With campaigns live, we provided ongoing paid search management, email marketing, and reporting support to optimize performance. We introduced remarketing strategies to re-engage prospects, and LinkedIn campaigns were tailored to reach targeted professional audiences. Today, we continue to support Parker Chomerics with design enhancements and campaign execution, keeping their marketing efforts both visually strong and performance-focused.
Our partnership with Parker Chomerics has delivered stronger campaign creative, optimized paid search performance, and consistent design support that connects technical products with the audiences that need them.
Increase in Lead Forms
Increase in Lead Form Conv. Rate
Reduction in Cost per Lead
Getfused provides campaign design, paid media management, and ongoing visual support to ensure Parker Chomerics’ marketing aligns with brand standards and drives measurable results.
- Google Advertising (Paid Search)
- Display & Remarketing
- Marketing Support
- Email Marketing & Support
- LinkedIn Advertising
- Web Content Support
- Design Support & Enhancement
LinkedInAdvertising
Getfused provided comprehensive assistance to Parker Chomerics by taking on the setup and ongoing management of a variety of new LinkedIn campaigns, helping them achieve their marketing goals effectively. This work involved:
- Writing and setting up ads
- Creating compelling creative assets
- Recommendations for landing page updates to ensure maximum engagement
- Ongoing management and optimization, including tracking and reporting on campaign progress, offering detailed insights
PrintMaterials
Getfused enhanced existing print materials, including spec sheets, with updated graphics and renderings while staying within the Chomerics brand guidelines.
Paid Search, Display,& Remarketing
Getfused efficiently handled Parker Chomerics’ Google Advertising needs by managing ongoing campaigns and performing keyword research, and leveraging audit findings to optimize and expand campaigns. These comprehensive services included:
- Manage Google Ads campaigns
- Keyword research and ad updates
- Campaign optimizations
- Campaign setup and expansion
- Ad design and creative
- Campaign tracking and reporting
EmailMarketing
Getfused worked with Parker Chomerics on the setup and configuration of automated email campaigns to support the sales lead process – including architecture, design & content. Additional services included:
- Creation of monthly newsletter campaigns including design, content and sending
- Tracking and reporting on email campaigns
